¹Elin Maulani, ²Sri Setya Handayani

^1,2Magister of Management, Gunadarma University, Depok, Indonesia

DOI : https://doi.org/10.47191/ijsshr/v6-i9-17

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ABSTRACT

Technological developments in the banking world are increasingly advanced, such as the existence of services available on mobile banking applications that make it easier to make transactions anywhere and anytime so that changes occur in the banking service business. The purpose of this study was to analyze the effect of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habits, and personal innovativeness on behavioral intention and use behavior in using mobile banking applications in the Jabodetabek area and find out which variables are the most dominant in explaining behavioral intentions and use behavior in using mobile banking applications. This research method uses primary data which is analyzed using PLS-SEM with SmartPLS 4.0 software. Valid data collected by 200 respondents. The sampling method in this study used nonprobability sampling with a purposive sampling technique. The results of the study show that performance expectancy, habits, and personal innovativeness have a positive and significant effect on behavioral intentions. Facilitating conditions, habits, and behavioral intentions have a positive and significant effect on use behavior. The variable that has the most dominant influence on behavioral intentions is performance expectancy.

KEYWORDS

mobile banking, PLS-SEM, behavioral intention, use behavior

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Volume 06 Issue 09 September 2023